Matalan opened the doors to its Oxford Street store yesterday as it seeks to take on value fashion rivals on London’s busiest shopping street.

The new 85,000 sq ft store will put Matalan head to head with the biggest value fashion retailers in the UK on the country’s busiest shopping street.

This is only the third city centre store for the value fashion retailer following openings in Liverpool and Cardiff. The remainder of the value fashion retailer’s 217 stores are typically sheds situated in out-of-town locations.