John Lewis this morning unveiled animal themed Christmas “winter wonderland” windows at two of its London stores.

The windows at the Oxford Street and Peter Jones stores are designed to “wow shoppers young and old”, with a robot deer made from Dyson vacuum cleaners to penguins made from kettles.

The retailer has created 188 animals out of more than 7,000 products, including a turkey made of towels and a bear fashioned from furniture.

John Lewis head of retail design Kim Morris said: “We wanted our windows to do more than just inform, we wanted to create displays which would inspire and delight our customers over the coming months. This year we’ve gone in a new direction, whilst ensuring that products still remain the stars of the show.

“Contemporary shapes and materials are central to the scheme and these wonderful animals have been designed to appeal to new and existing customers. They will be the main attractions and are certain to get people talking in the run-up to Christmas.” 

The animals were designed by creative consultancy Chameleon Visual and produced by Setsquare Staging.

John Lewis said the entire process took a year and that it is already working on next year’s windows.