In pictures: Fujifilm unveils ‘world-first’ London flagship

FUJIFILM House of Photography - opening Tuesday 3 December 2019 (9)

Fujifilm has opened a new concept store in London’s Covent Garden promising to deliver a sensory experience combining art with photography.

Fujifilm’s new flagship store House of Photography is an experiential playground for photography fanatics, professionals and budding amateurs alike.

The three-floor store opened this month and displays Fujifilm’s full collection of cameras, lenses and Instax instant cameras.

The store gives shoppers the chance to try out different products in selfie pods, free-to-use photography studios and workshops.

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