In pictures: Fragrance Shop showcases UK’s first ever ‘AI creation machine’

Fragrance Shop Oxford Street exterior

The Fragrance Shop has opened a new Oxford Street flagship, featuring the UK’s first-ever AI fragrance creation machine.

The perfume retailer said the new 2,300 sq ft store “sets a new standard in fragrance retail” and features “an interactive station and innovative features” to ensure that “customers find their perfect scent effortlessly.”

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