In pictures: Fragrance Shop showcases UK’s first ever ‘AI creation machine’
The Fragrance Shop has opened a new Oxford Street flagship, featuring the UK’s first-ever AI fragrance creation machine.
The perfume retailer said the new 2,300 sq ft store “sets a new standard in fragrance retail” and features “an interactive station and innovative features” to ensure that “customers find their perfect scent effortlessly.”
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