House of Fraser has pushed the button on plans to refurbish its Meadowhall store in Sheffield, the store’s first makeover since the shopping centre opened 20 years ago this month.
The £5m overhaul will include the introduction of new concessions including health and beauty brands Crème de la Mer and Bobbi Brown, menswear label Tommy Hilfiger, House of Fraser own-label fashion brands Dickins & Jones and Biba and own-label furniture brand Casa Couture.
House of Fraser chief executive John King said the refurbishment would include elements of the architecture of its store in Westfield London and the opening up of the store on the upper and lower levels.
It forms part of a refurbishment strategy at the department store chain, which also includes the ground floors in its Glasgow and Manchester stores, and the Worcester, Carlisle and Northampton stores. King declined to provide details of the total investment spend across all stores for this year but said it was “substantial”.
King added: “The Meadowhall store is one of our best-performing locations in the UK, so this is both timely and well deserved. The new brands complement our already strong line-up.”
Meadowhall is owned jointly by British Land and London and Stamford and Meadowhall’s agents are Smith Young Partnership and CBRE.