HMV is to open a new format store that will include a café, wi-fi and mobile re-charging connection points in what it describes as a “marked departure”.

HMV said the new Cambridge store will also offer its newly launched click and collect service “that is proving popular among customers”.

The 235-store retailer said the moves will enable shoppers to browse the internet while stopping for a coffee.

The store will initially trade over two floors with a “high profile” technology department alongside games and music on the ground level and visual on the first.  There are also plans to develop an events area on one of the upper floors to potentially host artist performances as well as local exhibitions.

The café will also feature a ‘community’ blackboard for local residents and band members to post messages and flyers.

HMV said: “As the company continues with the transformation of its retail offer in response to the changing way that people now discover and enjoy entertainment content, HMV is increasingly developing a fully-fledged multi-channel offer across its combined store, online and digital estate.”

The new store will be located on Fitzroy Street and will open on August 18. In the following days and weeks the store will host artist product signings and in-store events, including X Factor singer Aiden Grimshaw.

HMV was forced to close its original Cambridge store earlier this year due to a redevelopment of Lion Yard.

HMV Cambridge manager Mike Barry said: “It’s great to be re-opening in such a fabulous location and with a store that offers so many exciting new features. The whole team here are really looking forward to welcoming back our regular customers as well as new visitors, who we hope will particularly like the expanded technology department and our HMV café with free wi-fi.”

Trevor Moore takes up his position of chief executive at HMV next month, as Simon Fox steps down after six years leading the business.