HMV will open a three-screen cinema this Friday which is likely to be the entertainment retailer’s first in a chain.
The Hmvcurzon on The Broadway, Wimbledon, London, is above an existing HMV store and will offer “an eclectic mix of entertainment across film and music” and include a café and bar.
The cinema will share a foyer with the shop and visitors will be able to browse the store while waiting for films to start.
HMV said that the cinema will be a test of consumer appetite and, if successful, more will open at existing HMV locations.
An HMV spokesman said: “The point of this is to create a hybrid of retail and live events. Shoppers can watch the film and then buy the soundtrack or the book or the T-shirt - there is a lot of synergy between the two.”
The joint venture with cinema firm Curzon, first announced in April, is the latest example of HMV diversifying its revenue streams.