Designer brand Gucci opened a pop-up shop in London’s Seven Dials last week.

The shop, called Gucci Icon, sells 17 limited edition trainer styles including a one-off design that is a collaboration between Gucci and DJ Mark Ronson.

The store - on Earlham Street - will be open for three weeks and also allows shoppers to personalise a pair of trainers with initials embossed on to a customised leather tag. The designer brand opened, and closed, two previous pop-up stores in New York and Miami last year.

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