Future of the flagship: Finding its place and purpose in a post-Covid world


Has the flagship store changed for good? Retail Week considers its role in the retail landscape of tomorrow

Selfridges on Oxford Street. Galeries Lafayette on the Champs-Élysées. Nike’s House of Innovation on Fifth Avenue. 

Iconic flagship stores on all four corners of the globe have for decades held a magnetic appeal, showcasing the world’s biggest brands at their brilliant best and wooing domestic and tourist spend alike. 

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