Adding value through personalisation is not a new revelation, but it is becoming almost mandatory for every cool new flagship to weave an element of customisation into the offer — whether that’s initial engraving on jewellery, a unique embroidered print or pattern on a piece of clothing, or pick your own hamper foods. The possibilities are vast and shoppers can’t seem to get enough of it.
So, which retailers are making customisation their own? And what can you learn from it? Here’s our pick of the best in-store personalisation on offer today.
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