Footwear retailer Dune is to unveil a new store concept later this month with a raft of multichannel initiatives.
The new design, to debut at One New Change in the City on October 28, will include metal fixtures and fittings, mirrored walls, and feature nude and metallic colours designed to offer customers a “premium shopping experience”.
The shop, which will be Dune’s 41st, will be the first to trial a new EPoS system, whereby staff use mobile devices to locate availability of stock throughout the business. Customers can also request request next day delivery to the store, their home or office.
Dune will also introduce iPads to the store later in the year to allow customers to view its full footwear range. Dune owner and chairman Daniel Rubin said: “Multichannel is becoming much more important. Our web sales are expanding and we want to offer a full multichannel experience to give a great customer experience, where customers can buy products where they want.”
He said the new design could roll out to other branches next year.
Last month, Dune Group posted a 630% rise in operating profit to £7.3m for the year ended January 30, 10 months after it rescued footwear concessions business Shoe Studio Group from administration.
Footwear retailer Jones Bootmaker is trialling a store format for its premium Gordon Scott chain.
The Gordon Scott store in Solihull has been given a £375,000 facelift, which its property agent Kitchen La Frenais Morgan said reflects Gordon Scott’s new “contemporary” style, and features “fashion-focused photography” that takes the brand in a “totally new direction”. It features walnut stained timber and back painted glass wardrobes.