Debenhams has opened three Help for Heroes concessions, partly run by volunteers, selling over 350 of the charity’s branded product lines.
The concessions are being run by a combination of salaried staff and volunteers and have been opened to both raise money for the charity and increase awareness.
Debenhams has located the Help for Heroes concessions in its Southampton, Basildon and Gloucester stores.
The news comes shortly after Debenhams revealed it is rolling out Sports Direct and Costa Coffee concessions across its store estate.
The Help for Heroes concessions will be supported by retail management technology provided by Eurostop to ensure consistent product, pricing and stock information across all Help for Heroes’ stores and concessions.
Help for Heroes opened its first store in St David’s shopping centre in Cardiff in order to increase sales of its branded merchandise.
Information on Help for Heroes products will be uploaded from Eurostop to the Debenhams system and presented as available items in the Debenhams point-of-sale software.
Help for Heroes Trading managing director Helen Beebe said: “Opening concessions in leading Debenhams locations is very exciting for us and having the technology to support this ensures that we are able to maximise the opportunity with streamlined stock management.”