Data: Weekend footfall slumps as Omicron dampens last-minute Christmas sales

People wearing face masks walking down a street with market in the background

Surging cases of the Omicron variant have hit retail footfall and dampened any hopes of a sales surge on the last weekend before Christmas.

Central London, regional cities and UK high streets all suffered a slump in footfall over the last weekend before Christmas, according to the latest data from Springboard. 

Footfall in the capital fell 8.5% on the weekend, 6.4% in cities outside of London and 2.6% across all high streets in the UK, putting pay to the hopes of many retailers of a last-minute sales bump on the last weekend before Christmas. 

By days, footfall inched up 0.8% across all retail destinations on Saturday but slumped 1.4% on Sunday. Across the last week, footfall peaked on Tuesday where it was up 15.6% across all destinations but fell away to just 2.6% on Friday. 


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now