By the time you read this, the Clarks Originals pop-up shop will almost have popped down.

Timed to coincide with London Fashion Week, the retailer has transformed the ground floor of its Regent Street branch into a pop-up emporium with a three-week life. A Clarks shop of old may not sound particularly exciting, although this has certainly been changing, but this pop-up lives up to the billing over the door: it is original.

The store is intended to showcase the piece of footwear that started the love-in between Clarks and the indie clan: the desert boot. The suede shoe of choice for bands such as Oasis and The Verve, the boot has become synonymous with individuality and the shop is aimed at emphasising this heritage.

A combination of spotlights and red ambient lighting makes the interior feel more music venue than shoe shop with a few electric guitars used as props completing the picture. Clarks follows the trend of lighting the stock not the shop, so the backlit shelves that line the right-hand perimeter wall are real attention grabbers. The effect is slick, but also cost-effective.

The walls feature monochrome graphics depicting musicians you feel you ought to know, although you can’t see their feet or whether they’re wearing desert boots. And a graffiti-style blackboard across the rear of the shop fosters a suitably agitprop feel. What is interesting about all of this is that what is on offer is in effect many variations of a single product, yet you think otherwise. Increasingly pop-ups can feel like cynical marketing initiatives. The Clarks Originals store feels true to the original idea.