The US women’s fashion and lifestyle retailer has opened its first European store on Regent Street.


As well as a 2,000 sq ft “vertical garden” (pictured), the 10,000 sq ft, three-floor store has a central staircase that includes steps studded with nodules from the same supplier used by the New York subway. Other features include window displays created from 12,000 used teabags, regular and herbal, with each suspended from an individual cotton line.

However, pride of visual merchandising place goes to the large fabric whale in the basement, which has been created and hand-painted by the in-house team.