Competitive pressures faced by today’s retailers have forced a reimagining of the store in order to appeal to more demanding consumers.
Working out which characteristics and approaches are likely to create winning formats is a challenge for retailers of all types as they seek the holy grail – the model that caters best for consumers as expectations and shopping habits change.
A study conducted by Retail Week’s sister business Edge by Ascential, Store of the future 2.0, has identified four key areas of focus that can make a difference – an experiential slant, a frictionless customer journey, curation and a social element.
Edge by Ascential’s Ioli Macridi, who led the research, says the four core categorisations were chosen based on analysis of the issues shoppers care about when visiting a store and the main reasons they would choose a particular shop.
French giant Carrefour came out top after innovating in all four areas.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.