‘Alibaba’s $3.6bn splurge cements value of stores in retail’s future’

Sun Art 1

Alibaba, one of the world’s largest ecommerce players, this week splashed $3.6bn on its latest big-money acquisition. 

Its target? Not a fast-growing online business. Not a rival marketplace operator. Not an up and coming direct-to-consumer brand. Not even a heavyweight technology or fulfilment specialist. Its target was a bricks-and-mortar retailer.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now