Alibaba has opened its first physical store in Europe on institutional landlord Intu’s Xanadú scheme in Madrid.
The AliExpress store is a collaboration between two Chinese businesses: retail giant Alibaba Group and D.Phone, a mobile phone and accessories retailer.
D.Phone will serve as a strategic partner in operating the store and assisting AliExpress with commercial innovation.
According to Intu, the store will combine physical and online retailing, and offer a “vast range of technology and electronics products, including small appliances, household items and wearables”.
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