And now, as we move into spring, a big focus for us will be the Government’s National Year of Reading campaign, launched at the start of this month. It aims to get people all over the UK reading, and we have been appointed as official bookstore partner to Milton Keynes Council.
There will be daily ads on local radio to promote the campaign and Borders Milton Keynes will be mentioned every time. Our side of the bargain is to provide the council with three book recommendations each month – one for children, one adult fiction and one adult non-fiction.
To kick off, our in-store panel has chosen The Spiderwick Chronicles by Tony DiTerlizzi and Holly Black, Remember Me? by Sophie Kinsella and Fast Food by Gordon Ramsay. We write a review for the council’s web site and people can click through to a discount voucher they can use at the store. There is the potential for it to turn into something quite big.
Following a number of customer suggestions, we are also creating a complete film and TV destination in the store by moving all relevant books into our DVD and CD section. We are also changing our gardening and cooking sections in time for spring. A lot of thought and hard work goes into these moves and we’re careful not to disrupt the customer experience during the changes. We had a great early Easter and hopefully these new spring initiatives will provide us with our next boost.
Mike Rawling, Borders