It’s also crucial that all my colleagues are fully briefed on the pivotal role that they will play in making it a success. In the run-up to the launch, all preparation takes place outside the normal working day to minimise disruption to normal trading. Once the Sale is under way, I see it as my main job as store manager to make sure the stock is displayed in prime space. It’s also vital that my team and I continue to recover and replenish the Sale area to allow customers to shop for their great bargains to maximum effect.
However, it’s also important that we still pay enough attention to our full-price product to ensure that the visual impact of our fashion offer is strong and all our key value lines are promoted. It’s a tricky balancing act. And, of course, it’s also a time when we look forward to see what the new season will bring. This is always an exciting time of year to see what trends will emerge for the coming season.
We are already receiving new lines, which are making the store look fantastic. With the tough trading period hopefully behind us, customers will be on the lookout for a bargain or new season trends. It’s critical that we maximise every sales opportunity throughout this period.
By Harjit Heer, Peacocks, Wood Green