Responding to a consultation paper, Changing Scotland's relationship with alcohol, SRC director Fiona Moriarty said: “The Scottish government is wrong to believe there is a simple link between price and alcohol misuse.
“Prices and promotions are broadly the same across the UK, but alcohol-related deaths are far higher in Scotland than England, which clearly shows Scotland’s relationship with alcohol is deep rooted and complex.”
Moriarty stressed that the SRC and its members are at the forefront of tackling underage drinking and that retailers have been active in promoting the Know Your Limits campaign that has been launched to encourage responsible drinking.
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