Data: ‘Pingdemic’ hits footfall after short-lived ‘freedom day’ boost

People wearing face masks walking down a street with market in the background

Footfall over the month of July was down compared with June due to changeable weather conditions and an increase in the number of people being told to self-isolate.

Footfall experienced a boost in the second and third weeks of July as remaining restrictions were eased, according to the Springboard Index. Footfall rose by 16.5% on ‘freedom day’ on Monday July 19, compared with the same day a week earlier.

However, this brief lift could not impact the overall drop across the month as a whole, with footfall down 24.2% in July compared with the last comparable period in 2019. Footfall was also down a further 2% from June.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.