Athleisurewear brand Tala has announced its first physical retail partnership with luxury department store Selfridges in “an exciting new chapter” for the brand.


The brand will be available across all four Selfridges stores, including Oxford Street, Manchester Trafford Centre, Manchester Exchange Square and Birmingham, from May 10.

Tala, which remains hugely popular on social media platforms, including TikTok and Instagram, said the launch represents “an exciting new chapter” for the brand, allowing customers to “directly interact with Tala’s consciously created products, feel the quality of the fabrics, and gain a deeper understanding of the brand’s thoughtful focus on design and sustainability.”

Tala’s founder Grace Beverley said: “Anyone who knows Tala knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favourite Tala pieces in person is incredibly exciting. And I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”

Morgan Fowles, Tala chief executive, said: “We’re very excited to be launching Tala at Selfridges. It’s a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart.  

“Selfridges has selected a beautiful edit of new and best-selling Tala products and will bring them to life in their exciting and unique retail environment.

“Known for curating the finest and most innovative brands while sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience while strengthening our bonds with our community.”