Nike’s latest concept store opened in Guangzhou, China, this week using a “member-first” approach to bring a host of new tech features to customers.
Using insights that local members have shared with Nike, as well as real-time sports moments across the city, the store uses data to power personalised experiences.
New offerings include Nike Experiences – an in-app feature that gives members access to weekly sporting activities in the area –and in-store workshops and events hosted by Nike athletes and influencers.
A Nike By You personalisation bar offers the opportunity to customise sports gear and footwear, with inspiration from Guangzhou’s local sporting culture and teams.
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