A sportswear retailer founded by retired British footballer Bruce Bannister has reported a “strong” year of growth as it continues its expansion strategy.

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SportsShoes.com, formerly known as SportsShoes Unlimited, reported an 11% increase in turnover year on year to reach £90m for the 12 months to February 29, 2024.

The Bradford-based sports retailer, which stocks the likes of Adidas, Nike, Asics, New Balance and On Running, also said it acquired 663,000 new customers during the year.

SportsShoes.com also reported 749,000 orders from repeat customers during the period, as it continues to cater to running, biking and climbing fans alike.

The retailer attributed its success to a combination of “successful running shoe launches and high-impact activation initiatives”.

SportsShoes.com also boosted its customer journey online with the launch of re-platformed UK and European websites in a bid to improve “levels of personalisation across both product discovery and product advice”.

Managing director Brett Bannister said: “Our mission at SportsShoes.com is to help as many people as possible lead happier, healthier lives through running and fitness. Having this focus enables us to continually develop and improve our business for the benefit of our customers, brand partners and people.

“We want to build upon the success of our product launches and activation events for both elite and casual runners. A great example of this was our hugely successful inaugural Podium Festival which we held in Leicester this March that was attended by 1,000 runners.

“We are also growing our international sales, particularly in France, Germany, Spain and Italy, and feel there is a clear opportunity to establish a premium online retail brand in our space in Europe and beyond.

“Our start for the first quarter of this financial year has been a strong one as we have maintained the momentum we built up over the previous 12 months. Our investments have been made to provide the foundations for ongoing sustainable profitable growth.”

SportsShoes.com has invested £4.6m in people, processes, technologies and facilities over the past three years.