Sports Direct: Southampton’s Selfridges of sport?

Manchester United footballer Paul Pogba is among the sporting stars used to promote big brands like Adidas, Nike and Under Armour.

Sports Direct founder Mike Ashley has long repeated his desire to transform his business into the ‘Selfridges of sport’.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.