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Smart gear, pickleball and yoga: Decathlon reveals sports retail’s biggest trends
From sustainability to sports tech and the emergence of non-traditional games like padel, Decathlon predicts the trends that will take centre stage in its sector in 2023’
2022 was the year of outdoor fitness. In the first full post-pandemic year, sports such as kayaking took centre stage with words like ‘tents’, ‘wetsuits’ and ‘kayaks’ being the top three most-searched terms on Decathlon’s website.
However, things look likely to change in 2023. From sustainability and smart gear to new sports like padel and pickleball, the brand’s latest report predicts the eight biggest trends for the year using its team of experts and innovators.
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