Nike is set to acquire virtual fashion and non-fungible token (NFT) platform RTFKT for an undisclosed sum.
The move marks the sportswear giant’s most significant shift into the metaverse, following the creation of the Nikeland virtual world on gaming platform Roblox last month.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.