New Balance reopens redesigned flagship to hit 'exciting milestone'

New Balance_Oxford Street_2025 (2)

US sportswear giant New Balance has reopened its redesigned London flagship on Oxford Street, which it called a fully redesigned retail concept

The retailer said the 13,562 sq ft new store is aimed at rethinking the traditional shopping experience ā€œby putting people, not products, at the centreā€ of the refurbished store.

 

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