Lululemon will open its first store in Greece over the weekend as it continues its rapid expansion across Europe.
The sportswear giant will open its debut store in Kolonaki, Athens, on May 23 and a second location in Golden Hall shopping mall on June 12.
Both stores will stock the brand’s range of women’s and men’s technical apparel and accessories to support activities including pilates, training, golf, tennis and everyday movement.
Lululemon said the two locations will serve as “dynamic community hubs” and play an active role in engaging with local run clubs, fitness studios and trainers.
Greece will mark Lululemon’s third new market in 2026, following launches in Poland and Hungary through its franchise model.
The brand has plans to launch in Romania and Austria later this year, as well as India.
Lululemon senior vice president of EMEA Sarah Clark said: “We’re excited to welcome more guests to Lululemon with the opening of the first stores in Greece, marking another milestone in our continued growth across EMEA.
“Together with our franchise partner Arion Retail Group, we look forward to introducing our premium performance products that blend technical innovation with elevated style to new guests in the market and building meaningful connections with the local community here in Athens.”
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