JD Sports and Nike launch connected loyalty programme

JD Sports store in shopping centre

JD Sports has extended its ties with Nike as the first European retail partner for its Connected Partnership loyalty programme.

The partnership offers JD customers, beginning with those in the UK, the opportunity to access exclusive member-only footwear and clothing when they link their JD and Nike accounts using apps.

Through linking the two membership accounts, JD customers will unlock reward bonuses and limited collections, and will also be able to participate in exclusive events.

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