JD Sports’ £90m Footasylum deal faces full competition probe

Footasylum

JD Sports’ £90m swoop on high street rival Footasylum is facing an in-depth probe from the competition authorities.

The Competition and Markets Authority (CMA) has referred the proposed acquisition for a phase two investigation, after revealing it was “concerned” that the deal could lead to a loss of competition.

The CMA said the purchase “could result in a worse deal for customers, both in-store and online, through higher prices, worse choice in stores or reductions in service quality”.

The watchdog said JD Sports “must now address the concerns identified or face a further, more in-depth, investigation”.

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