Frasers has acquired a stake in a Malta-based sports retailer to expand its international footprint

The group, which owns brands such as Sports Direct and Flannels, said it had acquired a “significant non-controlling shareholding in Hudson Malta” – a Malta-based premier retailer and distributor with operations across 36 African countries.

The deal will launch Sports Direct and USC (Frasers’ own apparel brand) into the Maltese market, with the first store opening planned for 2025, as well as the “opportunities for the launch and expansion of Sports Direct across Northwest Africa, leveraging Hudson’s extensive distribution network and market knowledge”.

The retailer said this reflects its commitment to expand internationally and marks the start of a “long-term strategic partnership” in the Malta and North Africa region. 

Frasers added that the deal includes the possibility for it “to make additional investments in Hudson in the future, which could lead to Frasers gaining a controlling interest in Hudson longer term” subject to certain specific conditions.

Frasers Group chief executive Michael Murray said: “We are very pleased to be collaborating with Hudson. International expansion is a crucial element of our elevation strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA.

“We’re looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences.”

Hudson chief executive Chris Muscat said: “We are thrilled to announce that, subject to certain conditions being met, Frasers Group has agreed to join forces with Hudson on our journey. This investment will enable us to accelerate our growth in Southern Europe and Africa, regions that are also key to Frasers Group’s expansion strategy.

“With our extensive experience in Africa, combined with Frasers’ exceptional retail expertise, strong brand portfolio, and focus on innovation and efficiency, Hudson will be well positioned to expand its existing business and unlock new opportunities.”