Footasylum enters partnership with Trapstar

The move will see the athleisure retailer provide Trapstar with retail infrastructure, funding and distribution through its store network and website, while the brand’s founders will remain to lead its design and creative direction.

Founded in London in 2009, Trapstar has grown to become an established name in streetwear, sold in the UK primarily through high-end retailers and via its online store.

Trapstar co-founder and chief executive Mikey Aryee said: “This is the right partnership at the right time. Hannah and the Footasylum team understand what we’re building. We’re focused on growing our product range, scaling our footwear collection, which launched this year, and using Footasylum’s retail network to get it in front of the right people.”

The move follows a series of investments from Footasylum after it expanded HSBC UK funding, allowing it to pursue a store expansion programme and increased warehousing capacity. 

The retailer said the partnership would deepen its brand portfolio and reinforce its position “at the intersection of streetwear, youth culture and sport.”

Footasylum chief executive Hannah Mercer said: “Trapstar is one of the most iconic names to have come out of British streetwear. For more than two decades, it has shaped culture, built a distinctive identity and earned a loyal following that extends far beyond the UK. It sits at the heart of fashion, music and culture, and its relevance to the consumers we serve made it a natural fit for Footasylum.

“Through labels such as Monterrain and Zavetti Canada, we have demonstrated our ability to build and scale brands that resonate with our audience, and we are confident that we can bring that same expertise, platform and investment to support Trapstar’s next phase of growth. Mikey, Lee and Will have built something genuinely extraordinary, and we are proud to be the partners who help them take it to the next level.”

Trapstar chief marketing officer and co-founder Lee Langaigne said: “From the back of car boots in London to partnering with Aurelius and Footasylum – this is a key turning point. Their retail and ecommerce expertise opens up real opportunities globally. We share the same vision. Our priority is simple: make better decisions, raise our standards and deliver the products our community deserves.”