Decathlon adds Adidas and Speedo to its arsenal in shift to marketplace model

Decathlon Bromley

Decathlon UK will expand its website to include products from new brands in a fresh bid to help make sport more accessible to its customers.

Sportswear giants Adidas and Speedo will be sold on Decathlon’s marketplace as it shifts it model beyond own-brand to bolster its appeal to a wider range of customers.

Decathlon’s website will include thousands of new products from these partners alongside Decathlon’s own-brand offerings, with a keen focus on health and sport.

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