Decathlon adds Adidas and Speedo to its arsenal in shift to marketplace model

Sportswear giants Adidas and Speedo will be sold on Decathlon’s marketplace as it shifts it model beyond own-brand to bolster its appeal to a wider range of customers.

Decathlon’s website will include thousands of new products from these partners alongside Decathlon’s own-brand offerings, with a keen focus on health and sport.

Partners on the new marketplace will also include London start-up Donda Cycling and Pendle Bike Racks, a Lancashire-based company offering cycle carriers and bike storage solutions.

An additional partner that will be featured on the new marketplace will be eco-friendly yoga brand, Corkspace.

Online demand growing in the sports market

The move from Decathlon forms part of the brand’s strategy to adapt to the “everchanging retail landscape” as it aims to meet consumer demand in the online space.

The new online marketplace, which is powered by Mirakl Marketplace Platform, will cater to a wider range of UK consumers. The brand has launched similar initiatives in Belgium, with the marketplace currently accounting for 8.5% of all sales on the Belgian website.

Marketplace sales at Decathlon are projected to exceed €1bn across Europe within the next five years.

“We want to be able to offer UK customers the best choice of sports products”

Decathlon Marketplace business developer Ashley Milns said: “Our mission is to sustainably make sport accessible to the many and our new marketplace allows us to improve our current range whilst opening up new categories, catering for an even wider range of customers.”

“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”

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