City centres have seen an influx of bike shops in prime locations as consumers have taken to cycling during lockdown.
Sports retailer Start Fitness has penned a deal to take a space on Newcastle’s Northumberland Street.
The location used to be home to Outfit, a store that brought together Arcadia brands Topshop, Topman and Miss Selfridge under one roof, and has also housed a Primark.
Start Fitness, which is based in the Northeast, will open on Newcastle’s most famous shopping street to sell a range of sports products including its extensive bike and cycling goods ranges, many of which are brands exclusive to the local area.
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