Rick Evans, Creative director at (untitled) London, shares his view of good and bad websites.
Good site: Firebox.com
The site’s been around for a while now, but it’s still superb. Clearly laid out and easy to explore, with logical categories – not just product sectors, but also themes that are often changed to reflect seasons (Christmas) and trends (Angry Birds merchandise). It features beautifully written, amusing descriptions.
The ‘Gift-O-Matic’ gift finder app works brilliantly. You can adjust search criteria such as recipient, price and category with visual results changing on-the-fly. Firebox is so confident of its service it includes customer feedback on the footer of every page. It’s a fun shopping experience guaranteed to leave my wallet a little lighter.
Bad site: Merchandise.theo2.co.uk
I appreciate merchandise isn’t the focus for the O2 site, but if it is going to have a retail section, shouldn’t it have more than one product to sell?
All it has is a book about the artist, Prince, and his 21 concert nights at the O2 – which took place in 2007.
Quite frankly this is a travesty for ‘the world’s most popular venue’.
Not only that, the site opens in a pop-up window and removes all browser functionality so you can’t use the forward/back controls and, to rub salt in the wound, the search function returns no results for the term ‘Prince’. Embarrassing.