Mens- and womenswear retailer Sisley has launched its spring ad campaign as it aims to strengthen its brand identity and ramp up international expansion.

The campaign appears in the March editions of consumer magazines and on billboards. The ranges have been influenced by the four elements; earth, water, air and fire.

Sisley, which is part of Italian group Benetton, has more than 900 stores worldwide. The group announced plans to expand overseas via a network of partners including, most recently, Indian partner Trent – a Tata group company.

In the nine months to September, Sisley’s sales were 252.7 million (£128.3 million).