Shop Direct Group has promoted Gareth Jones to oversee all of its brands as retail director.

Jones joined the home shopping group in October as Brand Director for Very and will now be responsible for all the brands including Littlewoods and Woolworths. He will also be responsible for the group’s growing European business.

Jones said: “This role is an exciting challenge.Shop Direct is a fast growing, billion pound sales business with a diverse portfolio of brands and the challenge now is to truly understand each customer in a crowded and noisy market place.”

Before joining Shop Direct Jones was managing director of Phones 4U Direct.

Shop Direct said that a successor for the Very brand director role will be announced in due course.