Shein: The rise of China’s $10bn fast-fashion disruptor

Shein

Fast-fashion etailer Shein has seemingly appeared out of nowhere to disrupt fashion retail and put itself in the mix to takeover Topshop.

Until recently, many people had not heard of the Chinese fashion pureplay, but it shot to prominence as a surprise contender for control of Topshop in January,  before Asos struck a deal to buy the brand.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.