Selfridges has secured the services of cult US artist Barbara Kruger to mastermind a series of eye-catching Sale advertising campaigns.
Kruger, famous for dreaming up catchy straplines such as 'I shop therefore I am', has designed the images and slogans for the winter Sale, which kicks-off early on Boxing Day.
Her artwork will emblazon nearby Bond Street tube, creating a temporary art gallery, as well as featuring in windows and promotional material.
Selfridges marketing director James Bidwell said working with Kruger was a 'real coup'.
He added: 'There seems to be a standard template for Sale advertising among retailers, but we wanted to do something completely different.'
This year's Sale campaign is the first of a three-year collaboration between Kruger and the retailer.
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