Selfridges is recruiting 80 Brazilian temporary staff to bring the spirit of Mardi Gras to the shopfloor during next month's Brasil 40 deg promotion.
The English-speaking 'hosts', including actors, footballers and musicians, will populate the Oxford Street flagship during the programme of events that kicks off on May 5.
They aim to lend authenticity to an array of Brazilian-themed in-store activities, from mixing cocktails in the bars to keepy-up demos in the sports department.
Brasil 40 deg is more ambitious than previous ventures. Daily activities are planned in London, with Manchester and Birmingham stores hosting a shorter run of spin-off events.