Tesco has scrapped its Clubcard Boost scheme to offer “better value all year round” and prices to rival the discounters.
The Clubcard Boost scheme, which doubles the value of store points on certain dates, has been popular with families saving up for seasonal occasions.
However, Tesco is revamping the scheme to focus on narrowing its price differential to discounters Aldi and Lidl, while it will also reinvest in different ways for its shoppers to earn loyalty points.
Tesco insisted the changes will not effect its relationship with third party ‘Boost Partners’, including theme parks Alton Towers and Thorpe Park, holiday providers P&O Cruises and Monarch and cinemas Odeon and Cineworld.
A Tesco spokesperson said: “We’re improving Tesco Clubcard to make it simpler, straightforward and more appealing for our customers.
“This will be our last Boost event but in the coming months we’ll have more exciting news to share about how Tesco Clubcard will offer customers even better value all year round.”
The supermarket’s final Clubcard Boost event will run from May 16 to June 26.
Earlier this month, the grocer, whose boss Dave Lewis is attempting to turn around the business, revealed that UK like-for-likes in the three months to February 27 rose 0.9%. Group full-year pre-tax profits hit £162m, compared with a £6.4bn loss the prior year.