Costcutter Supermarkets Group is set for a lift in footfall and earnings after signing a deal with mobile click-and-collect start-up Parcelly.

Costcutter to get footfall boost from partnership with Parcelly

Costcutter has signded a deal with Parcelly

Costcutter aims to get footfall boost from partnership with Parcelly

The convenience retail group, with fascias including Costcutter, Mace, Kwiksave, Simply Fresh and Supershop, has agreed for its stores to be used as locations where Parcelly consumers can collect and drop off parcels.

In return, the convenience retailers will receive commission payments for all parcels delivered to their store, increased footfall, and cross-selling opportunities.

Parcelly chief executive Sebastian Steinhauser said: “Local retailers have always been at the heart of our consumer-focused proposition and we share a mutual passion for customer convenience.

“Costcutter Supermarkets Group services have always been tailored to the local needs, providing great value to customers.

”Through this partnership we aim to introduce our solution to more communities across the country, improving consumer click-and-collect convenience whilst supporting retailers and local high streets.”

Prior to its partnership with Costcutter, Parcelly had a network of over 600 locations nationwide.