Footwear retailer Schuh is to roll out its Schuh TV concept to 10 more stores over the next 12 months in a bid to drive its multichannel business.

The TV channel was launched last year to increase the retailer’s profile on the high street and to better engage with the youth market.

Schuh brand marketing manager Jason Park said: “We have to keep up with the times, and digital content is right up our target customer’s street. At present we allow brands to take two-week static hanging window banners, but this vehicle will allow many more of them to advertise at any one time.”