School uniform prices: how competitive is the rest of retail compared to the supermarkets?

Back to school Tesco

School uniform is a key battleground in the back-to-school price war, and the cost-of-living crisis threatens to make the competition even fiercer. As the end of summer approaches, Retail Week explores how competitive supermarket uniform prices are in comparison to the rest of retail

The cost-of-living crisis has forced families to make tough decisions about their spending habits, and the often expensive preparations made for children’s return to school will be no different. 

Exclusive data shared with Retail Week by Deloitte showed UK consumers are forecast to cut on back-to-school spending this year, with shoppers expected to switch to cheaper products as well as waiting for Sales and promotions to purchase uniforms for the new school year.

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