Sam Dickson
Sam Dickson is acting chief customer officer at Asda
OpinionAsda customer chief: ‘Shoppers are ditching products at checkouts to stay within budget’
As the cost-of-living crisis begins to impact customers at the checkout, Asda chief customer officer Sam Dickson shines a light on the behaviours the grocer is seeing in its supermarkets and the measures it is taking to help families in need