Rise of 29% thanks to warm weather
H&M revealed sales in March soared 29 per cent in local currencies compared to last year, benefiting from the warmer weather.

The change in timing of Easter accounted for about 3 per cent of the sales increase.

The fashion retailer operates from 1,386 stores, compared to 1,216 in March the previous year.

H&M's sales rose 11 per cent to Skr16.77 billion (£1.24 billion) in the three months to February 28. The retailer reported a profit of Skr3.41 billion (£251.5 million) after financial items - a 27 per cent increase on the same period last year. Operating profit was Skr3.22 billion (£237.5 million).

Last month, H&M launched its first upmarket Cos-branded store on London's Regent Street and a further six stores were opened in capital cities worldwide. A total of 10 Cos stores will open by the end of the year.

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