AI marketing: How Dermalogica strengthened customer relationships through Klaviyo
In today’s retail climate, there are endless options for shoppers to discover, browse and buy from. The competition is fierce, and with clever new technologies making it easier for some brands to stand out more than others, retailers need to do more to ensure loyalty and a strong customer relationship.
Retail Week spoke to Klaviyo co-chief executive Chano Fernandez about the importance of customer relationship management, AI, and personalisation.
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